About

Meet Ruby Evans Leak aka GrandLade "Grandma with SWAG™"

 

The GrandLade™ Brand

 Redefining Strength, Style, and Self

The GrandLade™ Brand is a trademarked, purpose-driven lifestyle label established in 2013 that redefines what it means to be a modern grandmother—bold, stylish, relentless, resilient, and full of purpose. Founded by Ruby Evans Leak, affectionately known as GrandLade, the brand was born out of her personal journey raising her youngest grandson—and, as of 2024, taking on the additional responsibility of raising her youngest granddaughter. What began as a mission of love has grown into a powerful movement that inspires people of all ages to embrace their identity with confidence.

GrandLade reflects the bold spirit of a “Grandma with SWAG™”—a woman of faith, strength, wisdom, authenticity, and grace. The brand serves as Ruby’s voice and her commitment to helping others reinvent and redefine themselves from the inside out. Her experience raising her grandchildren continues to fuel her purpose and deepens her passion to uplift and empower grandparents, women, and families navigating life’s transitions with courage and dignity.

Today, The GrandLade™ Brand is a diverse and empowering label that speaks to women, men, and youth—anyone seeking stylish, meaningful apparel that reflects strength, identity, and self-discovery. Whether you're a grandparent, a parent, or a young person finding your voice, GrandLade offers more than fashion—it’s a lifestyle, a mindset, and a celebration of enduring spirit. Each design carries a message: no challenge is too great, and every generation has a voice worth hearing.

Our collections are designed to motivate, inspire, and empower from the inside out:

  • The GrandLade Collection – Bold pieces that celebrate modern grandmothers with flair.
  • The "I AM" Collection – Statements of self-worth, identity, and confidence.
  • The Nspirations Collection – Faith-based and motivational wear that uplifts the soul.
  • Books by Ruby Evans Leak (aka GrandLade) – Words that speak life, strength, and inspiration.

Through our new initiative, the GrandLade™ Cares Fund Initiative, we will provide tangible aid to grandparents who have stepped in to care for their grandchildren, often unexpectedly and without adequate resources.

Support provided through the GrandLade™ Cares Fund includes:

  • Utility and food assistance
  • Gift Card giveaways
  • Thanksgiving and Christmas holiday giveaways
  • Additional support for essential household needs

We are proud to share that 15% of all product sales from The GrandLade™ Brand directly fund this initiative.

Join Ruby Evans Leak and the GrandLade community as we champion strength, love, and perseverance across generations. Together, let’s rewrite the narrative and shine in the beauty of who we are.

Learn More About Ruby Evans Leak aka GrandLade at https://linktr.ee/rubyevansleak